Hotjar is a behavior analytics tool that shows how visitors use a website through heatmaps, session recordings and on-page surveys. Following a merger of the two companies, it is now offered as part of Contentsquare, and it is aimed at marketing teams, product managers, UX designers and ecommerce businesses.
Heatmaps and attention maps show where visitors click, move the cursor and scroll, while session recordings replay individual visits so a team can see where someone struggled or hit an error. Funnels highlight where users drop out of a multi-step journey, and on-site surveys collect direct feedback. An AI layer summarizes heatmaps and recordings in plain language and answers questions about the underlying behavioral data, and the platform connects to tools such as Slack and Jira for follow-up.
A free plan covers up to 200,000 recorded sessions a month along with heatmaps, session replay, a limited number of survey responses, error monitoring and funnels, with no credit card required to sign up. Paid plans raise those limits, and a 15-day trial of the higher Growth tier is included automatically.
Listed 1 month ago by MakerVote editors · Updated September 2026 · 9 clicks
