Mailchimp is an email and SMS marketing platform built for businesses such as restaurants, nonprofits, e-commerce sellers, and professional services that want to grow revenue through campaigns, automation, and audience data. It also exposes APIs and webhooks so developers can build on top of it.
The platform layers generative AI tools, audience growth and conversion-funnel analytics, and enhanced automations on top of core email sending, along with custom-coded templates and customizable popup forms. It connects with more than 300 third-party apps, including Shopify, Salesforce, and Stripe, and offers multivariate and A/B testing on its higher tier along with an SMS add-on that requires approval before use.
A free plan covers basic features. A Standard plan is advertised at 20 dollars a month for the first twelve months as a promotional rate, covering up to 6,000 emails monthly, with cost scaling to contact list size from a few hundred contacts up past a million. A Premium plan is similarly discounted to 350 dollars a month for the first year, supporting up to 150,000 emails monthly with phone and priority support; larger contact lists are quoted through custom plans.
Listed 1 month ago by MakerVote editors · Updated September 2026 · 29 clicks
